Drones and Tourism
The tourism industry hasn’t always been the quickest to adopt new technologies, but drone imagery is being adopted with enthusiasm by both travel companies and clients alike, and is making a big impact on the travel market. Their ability to produce innovative and impactful film and photography at affordable rates has certainly created a stir in the industry.
Skift (one of the largest travel intelligence and marketing industry platforms) said in a recent report entitled ‘Content Marketing Trends in the Travel Industry’ that “Visuals are the new language of the digital era”, and that aerial footage is a key component, being the most compelling and engaging visual medium.
Google also confirmed this in their ‘Travel Content Takes Off On YouTube’ study. Online consumption of travel videos is increasing at an extraordinary rate. Travel videos connect with, and engage, consumers much more than stills and text. They also induce sales more than any other type of content.
Travel and hospitality marketers can now provide their target market with innovative, dynamic video content showing a unique view of a destination, resort or attraction and one that provides an ideal overview for customer consideration.
Leading hotel and resort groups, such as Waldorf Astoria and Conrad, have already replaced their traditional photo galleries on their websites with drone footage. This is starting to filter down the line as the once prohibitively expensive task of aerial video has become highly affordable and tourist boards are making good use of the opportunity to highlight local attractions at costs hitherto unaffordable, making the sales proposition compelling.
VR (Virtual Reality) is now taking Drone technology a stage further; the Mail On-line headline recently said ‘See the sights… without ever leaving your home! ‘Drone tourism’ is set to revolutionise the way we experience attractions’.
They go on to say ‘Travelling to see famous sights can be expensive, but soon you may be able to check out attractions without having to leave the comfort of your own home.
‘Drone tourism’ is set to become the travel technology of the future thanks to the endeavours of an Austrian scientist. It will allow tourists to swoop over landmarks such as Rome’s Colosseum and the Grand Canyon.
Pictures from the drone would be beamed to a set of virtual reality goggles and on-board cameras controlled by a tilt of the head.’